Isomorphism of Physical Labour & Digital Labour，Serious Game
This work used video games as a medium to discuss the isomorphism of physical labor in the industrial era and digital labor in this information era. I try to put data capitalism into the framework of alienation theory and critical theory from Frankfurt School. The Internet can be regarded as a large entertainment factory. The difference is that the factory turns people into tools, while the Internet turns people into data. The data we generate from each click becomes an intangible asset of data capitalism. This is capital exploitation in the information era.
This game will link to players’ social media. Once they upload the photos, a product will be produced. In terms of sound design, I refer to Henry Lefebvre's rhythm analysis theory. I used sound samples recorded in the factory to represent an invasion of modernity rhythm. Players need to click with the rhythm to imitate the power relationship between assembly lines and workers. Finally these virtual products composed a data creature —Human Playing. We are producing and quantifying ourselves.